Complaints Management and Customer Service 101

This workshop is for all new entrants in consumer affairs and complaints handling providing a comprehensive study into the customer care and complaints management profession equipping all new starters with the information and skills they need to commence their careers.

In a globalised economy your competitors are only too willing to take your dissatisfied patrons off your hands, and it takes a lot more money to replace a customer than it does to keep one. This program has two distinct aims. Firstly to provide the skills that allows for hassle-free seamless service that exceeds customer expectations to be provided, and secondly to equip participants with appropriate skills and techniques to manage complaints in a productive and proactive manner. The irony is that complaints really can be a gift – it is one of the few times customers bother to give us feedback. Managed well they can generate customer loyalty and help drive change and innovation.


 Session One – Seamless Service

  • Examine the skills required to be effective in a service role
  • Identify areas for personal improvement and compile a practical action plan
  • Outline the 4 phase service model.
  • Use key skills and specific techniques to progress a client seamlessly through each phase
  • Quickly build and maintain rapport to ensure messages are transmitted accurately
  • Accurately uncover customer needs
  • Identify practical and satisfactory solutions that meet customer needs
  • Profile and respond to different personality types

Session Two – Managing Complaints

  • Identify the top 7 reasons that cause customer dissatisfaction
  • Recognise the early signals of dissatisfaction
  • Avoid emotional hooks that provoke and enrage
  • Use specific techniques to mitigate emotional responses
  • Effectively deliver bad news
  • Negotiate for productive win-win outcomes
  • Follow a 5 step formula that ensures emails and letters to customers reinforce the brand message or the organisation.


All new entrants in consumer affairs, customer care and complaint handling roles and team members seeking a refresher in key service skills.


Mark Moore who has facilitated more than 1000 interpersonal influence workshops and is the author of the Book “Ignition – Don’t Fire Them, Fire Them Up”.

Mark specialises in performance management, communication skills and influencing skills and has more than 24 years Training and Consulting experience. Mark has worked for many of Australia’s largest companies including Optus, Ford Motor Company, Ericsson Australia, Medibank, The Fosters Group and over 20 government bodies. At Optus he was responsible for management development across Victoria and South Australia for four years.  He recently published his first book titled “Ignition – Don’t Fire Them, Fire Them Up: Practical strategies to help staff excel”.


2016 dates to be advised. Check the website regularly for updates.


Members (three or more from one company) $850 per person.

Members $890 per person

Non-member $970 per person

Register now

Call 02 8095 6429 for more information

Can’t make the dates, no problem – we can come to you

Our training courses and workshops are available to be conducted in-house, on your site, at a date that is convenient for your entire team. Ask us for a tailored proposal for your team’s training.